10 Things We Learned From WWE SmackDown (April 18)

8. Package Deals

Jinder Mahal
WWE

The hour less that SmackDown Live! has in comparison to Raw has often proved a help rather than a hindrance when it comes to the presentation of talent on Tuesday nights.

The need to send wrestlers to the ring every Monday often does more damage the aura of several talents that could do with less exposure than they're prematurely forced into accepting.

This is not the case on the blue brand, where patience can be shown with new and emerging stars to such a degree that video packages will suffice in place of in-ring segments.

Shinsuke Nakamura and Tye Dillinger both benefitted from the WWE production treatment this week, with the typically outstanding presentation from the company highlighting exactly what made both men such phenoms within NXT.

A huge problem with several call-ups from the developmental brand has been a misunderstanding of audience expectations. This has mainly been due to the disparity in viewer figures between the flagship television broadcasts and the Network-only Full Sail production.

Electing to give both men the video profile treatment will prove to be astute in the weeks to come, especially with Tye looking to maintain delicate momentum as the current favourite audience attraction and as the 'King of Strong Style' prepares for his first pay-per-view contest at May's 'Backlash' event.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett