10 Things We Learned From WWE SmackDown (April 18)

7. Dual Purpose

Jinder Mahal
WWE.com

The 'Superstar Shake-up' created a rather convoluted set of circumstances for WWE to work through on pay-per-view, as the upcoming Network special became a muddled mess of matches between stars across both brands.

This was awkwardly apparent last week especially when Kevin Owens and Bray Wyatt switched shows despite their matches already being signed for the WrestleMania follow-up show Payback.

The company looked to rectify things on both broadcasts this week.

First, Chris Jericho announced that if he defeats Owens for the United States Title, he'll migrate to the blue brand. 'KO' blew that notion off in his response, obnoxiously looking forward to next contender AJ Styles, but the lingering doubt was thinly veiled enough to carry the programme to it's conclusion next week.

Furthermore, Bray Wyatt brought his kiddie-horror theatrics to both shows, threatening Orton on both with the still-unconfirmed dangers of his House of Horrors showdown with the new champion.

Dragging both angles across the brands has probably been trickier than WWE would have liked, but it has at least placed some gravitas on both flagging rivalries. It also pays tribute to the overall success of the Brand Extension that 'laws' of movement across shows have largely been obeyed since the July 2016 roll-out.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett