10 Things WWE Wants You To Forget About Bobby Lashley
6. ...Specifically...
If Bobby Lashley was the proto-Roman Reigns, CM Punk represented his Daniel Bryan: the Straight Edge Superstar was their guy, a unique character who performed in the innovative, alternative spirit of the original ECW promotion. Lashley meanwhile symbolised the systemic overhaul of it; the corporately-created talisman, he looked so much like a 'WWE Guy' that his genuinely freakish athleticism did not matter.
Unlike Roman, McMahon actually coronated Lashley on his brand's biggest (well, only, but you get the idea) pay-per-view of the year. The reception must be burned in McMahon's memory forevermore. As soon as Punk fell victim to the D-Bry-at-Royal Rumble 2015 treatment, all enthusiasm dissipated. The result - the result few wanted to see - manifested as a borderline parody of WWE's approach to star creation, only with token weapons and blood fans saw through like an 'Extreme' Elimination Chamber pod. The top guy defeated a giant in what, objectively, was the subverted version of Hulk Hogan's WrestleMania III moment. Nobody in the arena cared, and virtually nobody bothered with the event at home. December To Dismember remains the least-purchased WWE pay-per-view of all time, pulling in a five-figure sum of just 90,000.
Lashley was both fan unfavourite and abysmal draw.