10 Things WWE Wants You To Forget About Goldust

That last entry brings us nicely onto number one. Goldust's feud with Lawler was perhaps the most outrageous example of WWE trying to appease the cavemen in its fanbase, but it was by no means an isolated incident.

A lot of the Bizarre One's early feuds saw his sparring partners either reach for, or lead the crowd in chanting, the kind of prejudiced language that has no place in today's world (and while this wasn't quite today's world, it wasn't exactly the 1950s either).

True: WWE itself - unless they start piping in their own crowd noise (a fanciful idea) - has no control over what fans in the arena choose to chant, neither is it fair to say that writers of fiction always endorse the views of their characters; if that were true, Quentin Tarantino would be in trouble.

But surely those who trade in explicit or implicit homophobia should be clearly sign-posted as bad guys. Encouraging the crowed to cheer for wrestlers with backward social attitudes is, at best, lazy and defeatist - and, more to the point, exactly the sort of thing the company's hierarchy would like us to brush under the carpet.