10 Things WWE Wants You To Forget About Melina

WWE's relationship with social media isn't entirely unlike Boris Johnson's advice to the country over the last few months. Be yourself, but don't break kayfabe. Interact with fans, but don't get too close to fans. Stay in, unless you can go out. Work from home, but don't.

For better or worse, it used to be much clearer; the 'don't break kayfabe' was the most important rule. It wasn't to the obsessive levels of the glory days, but heels were to be heels and babyfaces to be babyfaces. Any diversion from character or what was expected simply wouldn't fly.

Melina's career was stagnating in late 2010, but a heel turn and a positioning opposite then-Divas Champion Natalya seemed to breathe new life into the former champ. All was going well until January 3, 2011, when Melina was well and truly squashed by Natalya, Eve Torres and Brie Bella. For a number one contender, it was a strangely decisive defeat.

The reason? A series of out-of-character tweets where Melina vented about her on/off relationship with John Morrison. WWE wasn't happy with the tweets and decided to punish her on-screen, putting the kibosh on her push and returning her to purgatory. She tried to claim that her Twitter was hacked, but that excuse rarely flies.

Totally unrelated, but January 4, 2011 was Wrestle Kingdom V, a card that featured Jeff Hardy vs. Tetsuya Naito. What a strange, strange world.