10 Things WWE Wants You To Forget About The Undertaker's American Badass Run

5. Forcing Jim Ross To Kiss Vince McMahon's Ass

http://www.dailymotion.com/video/xb71qc_the-undertaker-heel-turn-wwf-raw-is_sport One of the most shocking moments of the Undertaker€™s American Badass run was when he embarrassed Jim Ross by forcing him to kiss Vince€™s ass. While it was part of an unfortunate trend that saw WWE humiliate JR whenever and wherever possible, it was especially surprising to see Undertaker being the one who helped Vince humiliate the legendary announcer. But the worst part of that whole segment was when Undertaker said, €œout of all those guys, the biggest ass-kisser€was me. For eleven years I kissed your ass€€ In saying that, Undertaker made himself sound weak, as though he were nothing more than a McMahon employee. While that€™s obviously true, it once again took away from the aura that the Undertaker had. No one wants to cheer or respect a self-professed ass-kisser, and Undertaker really hurt his own image with those words. WWE would want you to forget this because it represents some of the worst aspects of WWE. from bullying its most loyal and respected employees, to Vince McMahon€™s strange obsession with having male lips touch his buttocks, it€™s one of the darkest parts of WWE history that the company€™s opponents tend to bring up when criticizing WWE.