10 Things You Didn't Know About The NWA World Heavyweight Championship

1. It Has Changed Hands In WCW, ECW, TNA & NJPW, But NEVER WWE

Cody Ron Killings
WWE.com

Jeff Jarrett's reinvention as a traditionalist professional wrestler in early-1998 WWE flew in the face of the guitar-toting wildman they'd try to present him as later that year, but at least his dated Aztec attire and straight-laced persona suited their limp attempt at using the National Wrestling Alliance as a heel stable.

Alongside Jim Cornette, The Rock and Roll Express and later Barry Windham, 'Double J' became the 'NWA North American Champion' on Monday Night Raw, but the famous belt was never part of the tepid invasion story.

The angle came during the aforementioned lengthy title tenure of Dan 'The Beast' Severn, and though he'd shortly become a WWE full-timer himself, he'd never end up defend the Championship on McMahon turf.

With the title's lineage contested almost entirely outside of the public's glare save for it's TNA spell between 2002-2007, there's been no opportunity for the company to promote a match of significant magnitude for the '10 Pounds Of Gold' outside of an extremely rare Champion Vs Champion clash between Bob Backlund and Harley Race in 1979, and even that only went to a draw.

That Cody not only managed it at ALL IN but got the consequences over as the most important stakes on the entire show acts as a yet another reminder of why he's so fittingly placed to be the one to guide its renaissance.

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett