Looking back now, it's clear that WCW were a company running thin on bankable, money-making ideas when they started throwing a ton of moolah at various music acts to appear on their shows. Bands like Megadeth tanked horribly when playing live on programming, which should have been obvious - wrestling fans didn't want to see a concert when tuning into Nitro, they wanted to see wrestling. Imagine that. Somewhere along the line, likely through desperation, Eric Bischoff decided to sign a deal with rock megastars KISS. Whilst KISS, led by Gene Simmons, are assuredly one of the biggest music in the history of music, they don't mean much in a grappling context, something WCW found out to their cost. Inking a contract with Simmons, Bischoff planned to put on a massive crossover bash towards the end of 1999, possibly one to celebrate the New Year festivities. This would have included a 3-hour WCW show followed up by a full-length KISS concert. Hey, maybe The Demon - a wrestler commissioned by Simmons to use the KISS image on WCW TV - would have finally been in one of those main events the band were promised?
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.
