10 Things You Didn't Know About WWE In 2012

CM Punk spends a year as WWE Champion, but what other records did he break?

CM Punk AJ Lee
WWE.com

It's a freezing cold take, this, but WWE desperately needs to do something about the look and feel of its product.

At some point in 2021 (please, dear god please), Raw and SmackDown will return to arenas filled with buzzing fans rather than the faint buzz of cheer.wav and the hundred odd video screens that make up their ThunderDome aesthetic.

This presents them with an exciting opportunity. It is perfectly okay to acknowledge aesthetic rethinks as Vince McMahon did in 1997, but WWE stubbornness to accept its failings means such a thing has been unlikely ever since. The pandemic could be the trojan horse for change - the red and blue brands can be totally different in the new normal, and McMahon could well say the fresh coat of paint was part of a celebration rather than necessary change. How nice would that be?

Nice, and, again, necessary. It physically hurts to think about how long ago 2012 actually was, but it stings worse considering just how little about the product's presentation has really shifted since then.

This list recounts a WWE not unlike the one you know today. Can it be nostalgic? As BoJack Horseman's Joseph Sugarman put with debilitating accuracy; "time's arrow never stays still nor reverses. It merely marches forward". That arrow will get you right in the heart if you let it, but does a look back at 2012 feel like one from a cupid, or a killer?

10. Triple H Attempted To Fix Tag Team Wrestling

CM Punk AJ Lee
WWE.com

Yes, that very same Triple H that buried the entire locker room by once noting how nobody else was fit to face The Undertaker at WrestleMania for two years following Shawn Michaels' retirement.

Making baby steps into the developmental role he'd eventually take from John Laurinaitis, 'The Game' spent some time behind the scenes in 2012 trying to rehabilitate the perpetually browbeaten doubles division.

Backstage news emerging from all the usual places at the time confirmed that Hunter was at the heart of an eight-team tournament that featured units including Rey Mysterio & Sin Cara, The Usos, Cody Rhodes & Damien Sandow and The Prime Time Players.

With the hugely popular Team Hell No typically atop the pile, it even appeared at points as if it was actually working. But if there's one thing as cyclical as the wrestling industry itself, it's Vince McMahon's undulating interest in tag team wrestling.

Bryan's popularity carried the status of the belts a little longer, but credible competition crumbled beneath the surface. It'd be years before Hunter's NXT golden era brought the art form back again.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett