10 Things You Didn't Know About WWE In 2014

8. The Early Days Of Rusev

Daniel Bryan
WWE.com

2014 may seem too late in the day to have been prattling on with the foreign menace gimmick, but the original version of the Rusev gimmick served 'The Bulgarian Brute' well before WWE ultimately tired of it a year later.

However, a story bubbled under during his first few months that the company couldn't do much to push back by the time the damage was already done. As a representative of the cartoonish 1980s vision of Russia (think Rocky IV squashed into the politics of Vladimir Putin), Rusev ploughed through Xavier Woods, Kofi Kingston, R-Truth and and Big E in short order, before setting his sights on Mark Henry.

It wasn't just wrestling fans quick to notice that most (and nearly all - Zack Ryder was a rule-proving exception) of his targets were black. Big E tweeted-and-deleted a joke about several of his colleagues knocking up a Nation Of Domination to tackle the new star (more on that elsewhere), while The Atlantic covered it in more detail as part of a wider point about racism in wrestling.

From the outside, it appeared as though WWE simply ignored the comments until moving Rusev away from exclusive anti-African American violence.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett