10 Times Jim Cornette Got It Absolutely Right

6. The Abomination Of Jim Herd's WCW

Jim Cornette
WhatCulture

Cornette in his guest column for WhatCulture Wrestling Issue 2 laid the blame for the demise of pro wrestling squarely at the foot of one man's door...and it wasn't Vince Russo!

No, Cornette reserves a special hatred for Jim Herd - the former low-level Pizza Hut executive whose impossibly conceited mishandling of WCW did more damage to the diverse heart of wrestling than any other single individual.

Under Herd's stewardship, WCW would combine its breathless, critically-acclaimed in-ring action and superstar roster with a huge cash injection - and somehow contrive to turn into a sick joke. The suggestion that Ric Flair be repackaged as "Spartacus" is in itself an indictment of the man's disastrous reign.

The promotion would recover commercially and artistically in the mid nineties, but it never again felt like the old WCW - i.e. a genuine alternative to the WWF. Cornette's rage is sometimes hyperbolic - mostly for comic effect - but he was bang on with this insight.

In Eric Bischoff's attempts to resuscitate WCW, he turned it into WWF lite, handing the keys to the plane to the egotistical kamikaze pilot Hulk Hogan in the process. It was Hogan's penchant for self-preservation which ruined the best chance WCW had of emerging from the moribund nWo angle with its restored identity intact. But, at Starrcade 1997, Hogan's politicking curtailed Sting's would-be re-ascendence to the WCW mountaintop.

Cornette would, of course, rally against another man who stripped WCW of its identity...

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!