10 Times WWE Babyfaces Were Heels Backstage
7. John Cena
From men only with H's in their name to a 'Champ' who told Alex Riley to STFU, John Cena took the attitude that until somebody was - in his mind - good enough to replace him, he'd rule the WWE Universe that had effectively been reshaped in his image.
One senses he doesn't really believe that's actually happened. Cena hasn't exactly given back for all that was given to him since he walked away from a full-time schedule just like he promised never to do. AJ Styles and Roman Reigns were both given pinfall victories over 'The Champ', but his infuriatingly typical "nevermind, eh?!" shrug seemed even more saccharine as he did it on the back of a film set golf cart driving him back to Hollywood.
Allegedly it only took the nod from 'Big Match John' to Vince McMahon himself to put a bullet in Baron Corbin's push (as if their SummerSlam opener didn't already manage that), but it wasn't the first time Cena had but ample space between a young star and his orbit.
In the years following his WWE exit, Alex Riley alleged that Cena waged a relentless war against him behind-the-scenes, undermining and undercutting his every move based on what he believed was a predisposed dislike that he wasn't permitted to overturn.
The record-equalling Champion was to blame entirely for one of the worst finishes in company history too. Edge and Chris Jericho campaigned for The Nexus to defeat Cena's crew at SummerSlam 2010 ahead of his unlikely and unrealistic comeback win.