10 Times WWE Blew Their One Big Shot
7. SummerSlam '93
...and he literally couldn't once he'd waxed a small fortune on that f*cking bus tour.
The push of Lex Luger was expensively assembled in order to wrap about six years of emotional and financial investment in Hulk Hogan into six weeks of a Presidential-style campaign trail. McMahon earnestly felt he could replace Hulk Hogan with a slightly more ripped fella who seemingly loved the United States even more than the 'Real American'.
Spending the money was his first mistake. Assuming Lex Luger had either the interest or the ability to summon a pretend version of it was his second. Not just putting the belt on him was his third.
At some point at the tail-end of the tour, fate has it that McMahon felt this could run to WrestleMania, giving Luger several more months to gain real crowd support rather than the cajoled shopping mall love he'd found giving out signed 8x10s and miniature flags. The aftermath of his countout victory over Yokozuna proved the Chairman profoundly incorrect.
Fans were on a hype train rather than a red, white and blue coach. It hit a wall when he failed to win the big one, and affection immediately returned to Bret Hart, where McMahon's should have been all along.