10 Times WWE Booked Themselves Into A Corner

1. Survivor Series 1997

Baszler Fiend
WWE.com

Survivor Series 1997 was the ultimate example of screwing oneself, ironically enough. Vince McMahon couldn't have found an easy way out even if he starred in a Survivor-soundtracked montage.

The machinations in play were far more complex to solve retrospectively with a modern lens that does not factor in the old paradigm. Bret Hart was a star; Vince couldn't just cycle him out the mix, and what's more, he was significantly less impulsive in 1997. His grasp of storytelling was stunningly intricate in its long-term vision, the moving parts of which had to be considered very carefully. He didn't want to strap Steve Austin yet; he knew WrestleMania XIV would better power his star. The Undertaker Vs. Shawn Michaels grudge programme didn't require the title, and that it was so deftly removed from the Dead Man at SummerSlam '97 shaped the next two major programmes. This wasn't the Network era, it was war time, and the slaughtered WWF needed as much narrative and star power as it could generate.

The problem, of course, was that the destination plotted in the summer was untenable. Vince wanted Bret out, but he would not be moved, particularly by Shawn, in Canada, after Shawn had declared he wouldn't put Bret over. Bret would put Austin over, but it wasn't the time. Even the gripping reactive elegance of WWF's '97 booking could not resolve this amicably.

Helpfully, Triple H removed the WWF from the corner by being the embryonic ruthless politician he would become. Let's just screw him, he said, changing the course of the industry forever.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!