10 Times WWE Gave Us Something Awesome (...And Immediately RUINED It)
2. The Summer Of CM Punk
Time for a little history lesson.
CM Punk's “Pipebomb Promo” was great. His WWE Title win over John Cena at Money In The Bank 2011? Wonderful. Then, the way Punk blew a kiss at an irate Vince McMahon before walking out on WWE was amazing. It really didn't take WWE long to ruin things from there.
Instead of talking about Punk's departure with the belt and the impact it'd have on company business, McMahon announced a mini-tournament to crown a new champ. Rey Mysterio won that, then the strap ended up on Cena in time for a rematch with Punk at SummerSlam. Again, things got worse despite their in-ring brilliance.
Alberto Del Rio cashed in his MITB briefcase to win the title from Punk in August, and Kevin Nash got involved to help CM spin off into a rivalry with Triple H. People remember the "Summer Of Punk" fondly, but it was a nightmare saga of poor decisions in retrospect.