10 Times WWE Gave Us Something Awesome (...And Immediately RUINED It)
3. WWE ECW’s Weekly TV
Paul Heyman deserves immense praise for hiding the weaknesses of his roster during the original ECW days. Acts like The Sandman, Tommy Dreamer and more played to their strengths, and the cult-like devotion of the group's (literally) hardcore following got people talking.
Following back-to-back One Night Stand specials, WWE decided to revive ECW full-time as a third brand behind Raw and SmackDown in 2006. Many had doubts about Vince McMahon's ability to book an extreme product people wanted to see, and rightly so - the debut edition laid bare McMahon's vision for a WWE-ified version.
Rotten gimmicks like "The Zombie" and other supernatural silliness (booked solely because the show was on the old Sci-Fi channel) disturbed high hopes for an ECW comeback. The weekly was ECW in name only, and eventually turned into a show similar to old 'C' level programming like Heat or Velocity.
Then, in 2010, Vince took it off the air for good.