On a Monday Night RAWWWWW screened just before WrestleMania 35, Stephanie McMahon unleashed her latest marketing campaign, of the sort that has absolutely ruined any sense of spontaneity on WWE television.
WWE needed one more element to put over the first time ever! Women's WrestleMania event. We had the sympathetic, injured babyface. We had the marketable, progressive history component. We had the worked shoot element. The synergistic social media #engagement. Brawls. Beat-downs. Suspensions, plural. Injuries, plural. Authority intervention. And, finally but not finally, vehicular assaults slash arrests slash police stuff.
But what else?
"Nothing?" a faint voice called out in the distance.
"Everything, gotcha," shrieked Steph, and so the marketing machine plastered the mandatory tagline across the match, which doubled as a cautionary tale: never again petition for nor entrust WWE to craft a long-term storyline six months in the making. The company will simply weld every single storytelling trope onto it - and how Stephanie McMahon wasn't the Special Guest Referee is beyond comprehension.
WINNER TAKES ALL was WWE's latest marketing assault. That, and 'We're All Superstars!' from the Fox SmackDown ad campaign. The dude in the deli, yes, but not Aleister Black, Ali, or 96% of the full-time roster...