10 Times WWE Marketing Was Pure BULLSH*T

9. "Last Time Ever"

Hot Mess Steph
WWE Network

..."in singles!"

WWE apparently needed to promote the Undertaker and Triple H's Super Show-Down with an apologetic caveat, having already advertised their seminal WrestleMania XXVIII war as the 'End of an Era'.

Although the word 'end' does tend to have an air of finality about it, WWE to their credit did not explicitly rule out an epilogue. 'Last Time Ever', though, was surely it: the Last Time we would Ever see Triple H and the Undertaker compete in a match. The marketing campaign told us this, several times, as did the Undertaker's depressing performance. He struggled to assist Triple H's back body drop, a bump performed mostly by the recipient, in a 27:35 shocker. With some irony, the match aimed to call back to the classics of 2009 to 2012, but only erased the gravitas.

Sorry not sorry, no it bloody wasn't; this acted as the launchpad of Shawn Michaels' blood money comeback. With Kane finally getting out of the way, Shawn stepped onto it at Crown Jewel. It was yet more cheeky small print: WWE didn't explicitly rule out Triple H and 'Taker competing in a tag team match! Shawn, bargaining, likened this not to a proper studio album comeback, but rather a Greatest Hits concert.

Performed by Spinal Tap.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!