10 Times WWE Marketing Was Pure BULLSH*T

5. Moolah's Not So Fabulous Legacy

Hot Mess Steph
WWE

Pro wrestling is so wild. It is amazing.

Were it not monopolised, and if anybody cared - absolutely nothing has changed, sadly, following John Oliver's verbal blast - sponsors would surely have called for Vince McMahon's head by now. The man lives in more of a bubble than that foul-mouthed youth from Seinfeld because he probably doesn't know what Seinfeld is.

He also doesn't know that the toothpaste is out of the tube, as it pertains to the Fabulous Moolah. We are very aware, from multiple corroborated accounts, that Moolah was the gatekeeper of "lady's wrestling" for decades, and maintained her stranglehold over it by pimping out and enslaving her trainees, who reaped very little financial benefit from the promised life of glamour. Moolah had to get her piece of the cut.

Vince McMahon attempted to name the inaugural Women's Battle Royal after the Fabulous Moolah last year, and had the Women's roster praise Moolah for blazing a trail. In fact, Moolah's rampant, cold-blood removal of artistry from the scene - she cared only about money - prohibited its creative growth. Ironically, Snickers pressured WWE to withdraw the branding following fan outcry. "You're not you when you're hungry," as the slogan goes.

By robbing her trainees of agency and starving them to get her "PC", there's a sliver of poetic justice to all this.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!