10 Times WWE Punished Success
5. Neville
WWE's revamped Cruiserweight division was a purple-roped joke before Neville bagged the belt at the 2017 Royal Rumble. Unlike previous champs TJP, The Brian Kendrick and Rich Swann, this surly Englishman came armed with a cerebral strategy that'd turn Cruiser chaos into Cruiser consolidation.
Rethought as the 'King Of The Cruiserweights', Neville started cutting career-best promos and showed personality few inside WWE knew he had. Almost overnight, he went from high-flying jobber-to-the-stars to bona fide heel badass. His two stints with the title (interrupted by a meaningless six-day run for Akira Tozawa) saved the entire concept of 205 Live.
'Thanks, but no thanks', said WWE.
After Neville had worked tirelessly to get the Cruiserweight idea over, creative pivoted towards Enzo Amore and replaced their 'King'. Just like that, months of hard work were thrown away. No wonder Neville was p*ssed at his position in the company.