10 Times WWE REJECTED Million Dollar Ideas
3. SummerSlam 1992, Part Two
Triple H was once brave/stupid enough to go on record in saying that SummerSlam 1992 wasn't a business success story for WWE, but some petty timezone-related takes on the buyrate miss about six different points about why the sold out Wembley event was such a smash.
It was, for decades, the company's legitimate first or second biggest drawing house ever, capitalising as it did on the enormous success of WWE this side of the Atlantic. Most misread the event as the peak of the UK's love affair with the organisation, but in reality was merely the crest of a second boom.
The legendary event was so enormous that it left a footprint that never faded during WWE's domestic nadir. Drop-off was anecdotally evident heading into 1996 before the company's monster rebirth in 1997, but Bret Hart and Shawn Michaels' records as non-draws might not have been so scathing if WWE had operated out of the United Kingdom in the lean years.
All this is to say that it feels somewhat scandalous (and financially irresponsible) that a return to the country's national stadium was never even seriously considered until the rumoured 30th anniversary event in 2002. The titular millions aren't (just) made at the box office or merch stand, but in the legacy. As somebody that worked overtime to preserve his own, you'd think 'The Game' would have considered that.