10 Times WWE Salvaged A Doomed Superstar
2. 'Stone Cold' Steve Austin
When Steve Austin first arrived on WWF television and was gifted the Million Dollar Championship by his manager Ted DiBiase, he went by the name of 'The Ringmaster'. He was as vanilla a personality as that name suggested and Austin soon requested to be relieved of the bland gimmick which quite clearly wouldn't have lasted long in the company.
He was infamously offered a few new gimmick suggestions with Otto Von Ruthless and Chilly McFreeze both setting the tone for the calibre of character Austin was being pitched.
Austin would finally take it upon himself to shave his head and grow a goatee, before WWE decided to drop the 'Ringmaster' name in place of his new identity of 'Stone Cold'... and the rest was history.
His badass, beer drinking anti-hero character would go on to be the biggest star in all of wrestling. A wrestler once doomed to exist as a faceless heel in the mid-card found life in a completely unique gimmick, which hadn't ever been entertained before Austin started blazing a trail with his brazen attitude and tendency to 'Stone Cold' stunner anything with a pulse.
Is this arguably the greatest salvaging of a doomed star in WWE history?
Almost... but not quite...