10 Times WWE Was Literally As Stupid As WCW
2. John Cena Can't See Kevin Federline
It's the sheer hypocrisy that kills you, isn't it?
In yet another shameful, brass-necked example of it, WWE once again loved to remonstrate with WCW, a dead company, for booking David Arquette as WCW World Champion. Every old wisened WWE head and the midcard talents reading from a script bemoaned the dead company for disrespecting this business.
It wasn't a good booking decision, obviously. It was a terrible and indeed ineffective publicity stunt, but come the f*ck on. It wasn't as if Hulk Hogan had just joined the nWo before dropping the World Title to Jay Leno. WCW was already on its arse. There was no saving it. The WWF could have somehow collapsed the next day, and Vince Russo would have had The Rock refuse to read from a script and then swerve-turn on Medusa.
It.
Was.
All.
F*cked.
Kevin Federline was the boyfriend of Britney Spears once upon a time, and was famous as a result. In what is a very, very quaint thing to think now, he was cast by the media as the man who had corrupted her innocence. He was also cast as a man to go over John Cena, in a dire mid-2000s development at the time, and only intensified years after. When certain well-liked acts didn't go over Cena subsequently, fans remembered that Federline had - and beat WWE over the head with it.
The match played a significant role in the resentment extended to 'SuperCena'.