10 Times WWE Was Literally As Stupid As WCW

3. Rehiring Vince Russo

Ultimate Gunther THUMB
WWE.com

WCW: so stupid they hired Vince Russo twice.

After further battering an already bloodied and unresponsive product, Vince Russo was effectively relieved of his duties as booker in January 2000. After suggesting that Tank Abbott be installed to rectify the issue of Bret Hart vacating the World Title, Russo was gently asked if he needed a bit of help. His response was fabulous patter, incidentally - he was only going to strap up Tank for a day, it wasn't going to mean anything! Who cares?

His ego couldn't sanction the idea of working within a committee, so he bailed. This was helpful to WCW, if anything. They'd temporarily solved the Russo problem at minimal expense.

So what was the permanent solution to the Vince Russo problem?

You pieces of sh*t, it's Vince Russo!

WWE needed something by 2002. Business was way down, Steve Austin and the Rock weren't there or weren't there for much longer, and they'd f*cked the Invasion which - and this is key - they never really wanted to do. This was obvious. They resented the idea of a competitive fictional organisation.

That year, despite everything, WWE entertained the idea of rehiring Russo, who in a meeting with the tippy-top brass pitched...

...a second invasion angle, in which he would hire Bischoff as a mole who would convince Vince to sign Booker T to a one-year deal as the first phase of a plot to secretly reform WCW under his nose.

Booker T, of course, was already signed.

Did Russo get his fantasy booking and his actual pitch mixed up in his head on his Truth With Consequences pod, or is he just that thick?

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!