10 Times WWE Went Too Far
9. Exploiting Reid Flair
Charlotte vs. Paige could (and should) have been an awesome feud. It was a pre-Women's Revolution standard-bearer facing off with the movement's new leader, and while Charlotte was still very much a developing prospect and the writers had greatly undermined Paige post-Divas Title run, they'd have almost certainly made magic together with the right creative approach.
Instead, WWE decided to exploit the death of Charlotte's brother, Reid Flair, who suffered a fatal overdose two years prior.
Less than a week before their Survivor Series match, Charlotte dedicated the upcoming bout to her departed sibling. Paige retorted in tasteless fashion, saying "your little baby brother... he didn't have much fight in him, did he?", prompting complete and utter disbelief from all who witnessed it, and visible discomfort from both participants.
Scripting this line was cold as ice. Paige clearly wasn't happy about it, and to make matters worse, WWE didn't even ask Reid's family for permission to use his passing to build heat. The backlash was entirely earned. Wrestling Observer readers soon voted it 2015's Most Disgusting Promotional tactic, and it remains the Revolution's darkest hour.