10 Times WWE Were OBSESSED With Pointless Power
2. Executive Assistant And Interim General Manager Jonathan Coachman
It's almost too tiring to write about, this one. Certainly too tiring to have to relive.
There's something so numbing and exhausting about discussing Jonathan Coachman's heel authority figure role during 2007, and that's without having to remember all the words in his f*cking title. "Executive Assistant And Interim General Manager", man. What wannabe WWE Superstar, performer, announcer or referee ever sat at home as a child and hoped to one day portray the role of Executive Assistant And Interim General Manager? What state had wrestling gotten itself into that, by the latter half of the new millennium's first decade, a man in a writers room was pitching Executive Assistant And Interim General Manager as a title for an ancillary character that had been on-screen longer than Stone Cold Steve Austin's main event run?
Anyway, he kowtowed to a McMahon like they always do, fell out with the top babyfaces like they always do and and tried to run through walls painted on by Hornswoggle because...well, according to his homemade shirts, because he's The Coach, that's why. In terms of comparing this to a good Authority Figure role, this was decidedly the Executive Assistant And Interim General Manager.