10 Times WWE Wrestlers Went Into Business For Themselves

8. Honky Tonk Man Refuses To Drop The Intercontinental Title

Honky Tonk Man
WWE.com

Here we are, 33 years after Honky Tonk Man's one and only reign as WWE Intercontinental Champion came to an end, and Honky still holds the record for the longest ever run with that title.

By the time HTM was finally dethroned by Ultimate Warrior at SummerSlam 1988, he'd been IC Champ for a mammoth 454 days, which equates to one year, two months and 27 days.

While some of the entries here are about wrestlers physically going into business for themselves between the ropes, the case of Honky Tonk Man revolves around him behind the scenes. After WWE had decided that Randy Savage would take the Intercontinental Title from Honky at the 3 October '87 edition of Saturday Night's Main Event, the Elvis impersonator took the extremely bold move of refusing Vince McMahon's wishes.

As Honky has detailed at times - such as to WrestlingINC - he was operating on more of a handshake deal with McMahon back then, and he went into self-preservation mode by refusing to drop the IC Title on a show that was watched by millions of people. For HTM, he thought losing the belt here would damage his worth and negotiating power with other promotions.

Even though it was Honky Tonk Man who prioritised his own business here, the main beneficiary would actually end up being Savage - with him instead getting the World Championship five months down the line at WrestleMania IV.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.