10 Uncredited Architects Behind WWE’s Gigantic Success

8. Dr. Tom Prichard

Jim Cornette
WWE.com

Dr. Tom Prichard had a major hand ushering in the Attitude Era.

The WWF decimated the territory system in the 1980s and made informal, tentative steps to replenish the talent pool towards the end of the millennium. The company partnered with a couple of rogue Memphis outliers and sent talent there for seasoning. Those who had to be trained from scratch were done so in a comically unsuitable converted studio warehouse by Prichard. WWE heralds Ohio Valley Wrestling (and rightfully so) for producing the talent that ushered in the Ruthless Aggression era; oddly, the same reverence is not bestowed upon Tom Prichard. Cynical spidey senses tingle when one considers he had a falling out with Triple H, precipitating his second departure from the company.

Nonetheless, Prichard trained The Rock and Kurt Angle from scratch in what is known as the Stamford Farm, and had a firm hand in the development of several Attitude Era midcard acts and future bonafide main event stars alike in Jeff Hardy and Edge.

The complexion of the industry would look very different, were it not for Prichard. The gap between his first departure and Triple H's eventual overhaul of developmental is marked by a comical highlight reel of disaster under John Laurinaitis' stewardship.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!