The long acknowledged WWE principle of getting yourself over is a sham. Higher ups will often speak of guys going out and making things happen for themselves, getting themselves over and grabbing the fictional brass ring. If you need a case to prove that such sentiments are a total fabrication, look no further than Zack Ryder. Zack Ryder is a guy who did exactly as management implored him to do. He got himself over using social media and YouTube, showcasing his magnetic personality, and building a dedicated fan base. Youd assume the WWE would be happy that somebody took their sentiments to heart and made something of himself, but they obviously were not as thrilled as youd assume. They spent the next few months tearing Zack Ryder down. He moved his YouTube show to the WWEs YouTube channel, and the subsequently began cutting content from his videos which eventually led to it being cancelled after episode 100, and him voicing regret about agreeing to allow them to host the episodes. They went out of their way to make him look like an imbecile on TV immediately following what was perceived as a brief push, and in a mere few months, they put Ryder back in his place. Seeing him now, he looks like a broken man. Theyve sucked the life out of him and buried his successful YouTube show and his magnetic personality six feet under.
Matthew J. Douglas is an emerging screenwriter born in Toronto. A lifelong fascination with what makes a compelling story and the Toni Morrison quote "If there's a book that you want to read, but it hasn't been written yet, then you must write it." led the often opinionated Matthew to the life of writer. Matthew is also a lifelong WWE fan, and a self diagnosed Reality TV Junkie.
