10 Ups & 12 Downs For WWE In 2020 (So Far)
4. The Continued, Misguided Push Of Charlotte Flair

Charlotte Flair is an outstanding professional wrestler. Let's get that out of the way immediately. She projects stardom, carries herself like the biggest deal in any given building, and has given most active main roster wrestlers their best WWE match - which isn't a coincidence. Flair is as flawed as any other imperfect human being, but she is tremendous.
Her continued, misguided push is not.
It's the old Roman Reigns situation: a fantastic performer drawing genuine, Universe-breaking scorn through overexposure and inconsistent presentation. Charlotte is everywhere. She dominates airtime like nobody else in the promotion to the extent that it doesn't even matter how good her work is, because so many are just sick of the sight of her.
That she flip-flops between face and heel sometimes on the same show doesn't help, either. People have no idea how they're supposed to take to Charlotte, so they don't take to her at all. The Wonder Woman push hasn't worked: we have the viewership figures to show it and while she's currently injured, all parties would benefit from dialling back when she returns.