9. Brock Is (Coming) Back
https://www.youtube.com/watch?v=t8wFXBG4Q4g It might seem strange to count the announcement that Brock Lesnar will appear on Raw next week as a positive this week, but its not just the announcement itself, its what it represents that is notable. Last week, WWE booked and plugged the WWE World Heavyweight Championship match between Roman Reigns and Sheamus with Mr. McMahon as the guest referee to hook viewers this week. Then on Monday, WWE made sure to run numerous spots about the returning Lesnar and how New Orleans was going to be turned into Suplex City next week. That kind of planning has not been WWEs strong suit recently, so seeing the company announce major developments in back-to-back weeks is a good sign. The company doesnt need to give away its entire card a week in advance, but giving fans a reason to set their DVRs and/or tune in is a smart plan, one that surprisingly had fallen by the wayside. Lets hope this is the new norm.
Scott Carlson
Contributor
Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.
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