10 Very Bad WWE Ideas That Lasted For Years

3. The DX "Rub"

Roman Reigns
WWE

What is key to pro wrestling stardom?

It is a question that has plagued the pro wrestling promoter forever.

Look? Charisma? Wrestling ability? Promo skills?

A combination of all that, promoted at the precise pop cultural moment?

Stupid, blithering idiot. You're missing the key detail. But you wouldn't grasp this. You're just a mark who isn't there and who doesn't know. You might think you know, but you don't. You can't possibly know. You aren't in the business. How's your territory doing, anyway? You don't have a territory.

If you did, you'd know how it really works. To get ahead in this business, all you need...

...is to get Pedigreed by Triple H as his ageing mates all celebrate in the background!

The level of ego is staggering. In WWE's mind, for several years, getting chinned by a past-it Attitude Era guy was considered a "rub". Damien Sandow took a Pedigree, and they though he'd make the next step via brutal osmosis. Or, alternatively, Finn Bálor and the Club being endorsed by the Kliq in 2018 was meant to make them look cool. This was entirely backwards.

It's not just DX. This deification of older acts is such a dire approach in creating new stars.

On the January 21 SmackDown, Rick Boogs looked on in stunned reverence when the great Jeff Jarrett wished to learn his name. Jeff Jarrett! They thought he was worse than sh*t about three years ago.

What next?

Getting Bron Breakker to job to Nailz and calling it a breakthrough performance?

 
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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!