10 Very Bad WWE Ideas That Only Lasted 1 Day

9. Emmalina

Gunther Stark
WWE.com

There are times when Vince McMahon simply loses faith in an act and never finds it again, and that's presumably what happened when, after months of aired vignettes, the Emmalina gimmick was mercy-killed on night one.

Having floundered over two failed stints on the main roster (despite succeeding in two on NXT), undercard working heel Emma was repackaged as something of a throwback character. All beach breaks and bikini shoots, this was a Divas-adjacent transformation for one of the women who helped usher in a Women's Revolution.

Fans who wanted the best for the Australian found peace with the obvious contradictions, but Emma herself allegedly never did. After near-identical spots began airing from October 2016 describing the transformation, Emmalina arrived in February 2017 only to announce that she was changing back.

The original Emma character was on borrowed time after that, with the a long summer of doing jobs culminating with two consecutive pay-per-view and television losses to Asuka before she was cut that October.

 
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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett