10 Very Bad WWE Ideas That Only Lasted 1 Day
9. Emmalina
There are times when Vince McMahon simply loses faith in an act and never finds it again, and that's presumably what happened when, after months of aired vignettes, the Emmalina gimmick was mercy-killed on night one.
Having floundered over two failed stints on the main roster (despite succeeding in two on NXT), undercard working heel Emma was repackaged as something of a throwback character. All beach breaks and bikini shoots, this was a Divas-adjacent transformation for one of the women who helped usher in a Women's Revolution.
Fans who wanted the best for the Australian found peace with the obvious contradictions, but Emma herself allegedly never did. After near-identical spots began airing from October 2016 describing the transformation, Emmalina arrived in February 2017 only to announce that she was changing back.
The original Emma character was on borrowed time after that, with the a long summer of doing jobs culminating with two consecutive pay-per-view and television losses to Asuka before she was cut that October.