Ryback won the Elimination Chamber for the intercontinental title, in a move that is indicative of a major career push for him. By making him the IC Champion, WWE are going to see where they can go with the popular big man. It is his first singles title reign and it could help establish him as one of the bigger stars of the near future. It was surprising break from the WWE's expected push of Sheamus. To put the belt on Ryback instead is a change towards trying someone new in an elevated role. It could work out really good for the future, as Ryback is popular with the younger fans and does have franchise potential. The one thing that he really needs to do is ensure that his in-ring skills match his creative investment.
