10 Ways The Brand Split Has Changed WWE (One Year On)
5. Repetition Across Both Brands
Given how bloated WWE’s roster has become since this time last year, you’d think they’d have no problems at all in concocting new feuds and matches. The split brings certain restrictions, but each major brand currently has over 50 workers on their books. This should be more than enough for WWE to keep things fresh, but alas, WWE have failed on this front.
Repetition is everywhere. Bland, uninteresting feuds span multiple pay-per-view matches, and wrestlers spend endless months going round in circles, losing their momentum. Rematches and rehashes are the norm, with the ongoing Dean Ambrose vs. The Miz saga standing as the most pertinent example: the duo have wrestled 16 televised matches the 2016 draft, and their current feud shows no sign of ending anytime soon.
There’s no legitimate excuse for this, as WWE should have more than enough talent to keep their storylines progressing at a brisk pace. That’s not to say the company’s rivalries should all end within a month or two, but it’s pretty hard to get hyped for a match you’ve already seen four or five times before, and repetitive booking is a major contributor to the fanbase’s declining interest levels.