10 Ways To Make WWE's Brand Split 2016 A Success
5. Clear Booking With A Purpose
No matter who ends up on what roster, the same booking directive should be applied on both Raw and SmackDown: purposeful, concise, clear storytelling.
Fans who have paid any attention over the last few years could tell you that the storytelling has suffered greatly due to a lack of attention to detail from the creative team. The amount of stories that feel rushed or straight-up don't make sense have been too many to count.
The draft offers a chance for WWE to press the reset button and start again.
With a clear starting point put in place - the July 11 draft - both Raw and SmackDown creative teams now have no excuse to provide enticing stories that have a desired result in mind, just as NXT has managed to do.