10 Ways WWE Can Be THE Cool Wrestling Company Again
4. Punch Out The Punchlines
The answer to How can WWE be the cool wrestling company again? is stark and simple: Stop being the lame wrestling company.
Stop booking babyfaces to throw vegetables at heels. Dennis The Menace isn't popular among kids these days, let alone grown adults - and those grown adults are WWE's primary demographic, regardless of who the product is geared towards.
Stop scripting babyfaces to drop Looney Tunes references on national TV; Naomi had her insufferable sufferin' succotash moment earlier this year when she saids the words 'Bugs Bunny', aloud, to Lana.
Stop using Kevin Owens' weight as a punchline. Captain Lou Albano once slapped the sh*t out of a runt-sized Shane McMahon for repeatedly referring to him as "fat man". And with good reason: it is the witless preserve of an unimaginative bully.
Stop using mechanical, lame, lowbrow insults as a crutch. The "diss" is precarious ground for a wrestling promo in the first instance. The point is to put yourself and your opponent over; this schoolyard-level verbiage achieves the absolute opposite of the intended effect.
Stop trying to emulate the John Cena formula with d*mn-near every performer on the roster.