10 Ways WWE Can Be THE Cool Wrestling Company Again

4. Punch Out The Punchlines

kenny omega
WWE.com

The answer to How can WWE be the cool wrestling company again? is stark and simple: Stop being the lame wrestling company.

Stop booking babyfaces to throw vegetables at heels. Dennis The Menace isn't popular among kids these days, let alone grown adults - and those grown adults are WWE's primary demographic, regardless of who the product is geared towards.

Stop scripting babyfaces to drop Looney Tunes references on national TV; Naomi had her insufferable sufferin' succotash moment earlier this year when she saids the words 'Bugs Bunny', aloud, to Lana.

Stop using Kevin Owens' weight as a punchline. Captain Lou Albano once slapped the sh*t out of a runt-sized Shane McMahon for repeatedly referring to him as "fat man". And with good reason: it is the witless preserve of an unimaginative bully.

Stop using mechanical, lame, lowbrow insults as a crutch. The "diss" is precarious ground for a wrestling promo in the first instance. The point is to put yourself and your opponent over; this schoolyard-level verbiage achieves the absolute opposite of the intended effect.

Stop trying to emulate the John Cena formula with d*mn-near every performer on the roster.

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Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!