10 Ways WWE Can Be THE Cool Wrestling Company Again

5. Build Faction City

kenny omega
WWE.com

Factions are the lifeblood of a hot wrestling product - even the spine of a dire one.

The Four Horsemen of the Jim Crockett era were eloquent, arm-breaking badasses covered head to lizard shoes in gold. Bobby Heenan's Family fed Hulk Hogan's glory years. Hogan helped WCW overtake his old home of the WWF by ripping off the UWF-i via the nWo - the same UWF-i whose business arrangement with New Japan Pro Wrestling flooded the Tokyo Dome with as many punters as Dave Meltzer ejaculate. The WWF's Gang Warz didn't set 1997 on fire, but D-Generation X did. Evolution made Triple H's 2003-05 reign of terror far less tedious. The Shield helped hasten John Cena's long-overdue schedule reduction - and provided countless trios classics in the interim.

New Japan Pro Wrestling is a company divided by several groups, which owe much to the popularity of its Golden Age. The sight of a likeminded group with easy, natural chemistry beating the ever-loving sh*t out of a babyface is one of wrestling's simple joys - something WWE tends to make complicated by only pushing, or even booking, one faction at a time.

The Shield Vs. The New Day is going to be great, and it required next-to-no build. More of that, please.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!