10 Ways WWE Can Be THE Cool Wrestling Company Again
2. Throw What Must Be Millions At Kenny Omega
Kenny Omega gets it.
The man rocks aviator shades and a leather jacket, and pounds the mat to the beat of the Terminator 2 Main Theme. He is about the only performer in all of wrestling to use the now-timeless '80s aesthetic to portray himself as the coolest wrestler on the planet. IT. Stranger Things. Star Wars sequels. Millennials are doomed, or blessed, to repeat that decade forevermore. Omega gets that.
Kenny Omega also happens to be the greatest in-ring performer on the planet, at a time when there has never been a greater emphasis on in-ring performance. His matches are incredible feats of athletic precision, absurdly rich in storytelling craft. At Power Struggle, between referencing Jack Nicholson in The Shining and responding to Chris Jericho's Wrestle Kingdom 12 challenge, he welcomed Beretta to the Heavyweight division in an astonishing performance. It was no .5, back-and-forth, easy fix: you were left with the impression that Beretta was nearly there. He just about hung with the Cleaner. And that was the objective.
His very signature would transfer cool - Omega dust - to WWE by association.
But would it even matter?