10 Ways WWE Can Break Out Of Their Summer Slump
6. Book More Individual Storylines
One of the ways WWE love to book their shows when they’re low on individual ideas is to throw as many people into the same storyline as possible, and the practice is everywhere at the moment. When Braun Strowman was injured, WWE put Raw’s five biggest stars in a number one contendership feud. SmackDown’s women, meanwhile, have been clustered together for much of the year, and with Money In The Bank right around the corner, the theme will continue for at least another couple of weeks.
While this method succeeds in getting a number of different wrestlers onscreen at the same time, that’s its only benefit. Performers can’t stand-out when they’re competing with four or five others for attention, and it’s tough for fans to invest in these people when they’re not allowed to show their personality.
Great wrestlers like Becky Lynch have lost their way as a result of this practice. There’s little distinction between individuals on Raw and SmackDown at the moment, and the rosters feel increasingly homogenised. Until WWE return to focusing on individual storylines between two parties, it’s hard to imagine anything other than disposable television from the company.