10 Ways WWE Can Finally Get Their Audience Back
5. Target The Children's Audience
WWE is close.
WWE is so close to grasping its future. There's one small detail to iron out. At present, by presenting Alexa Bliss as a sexualised child who plays on swings and also dry humps Randy Orton, WWE is targeting people that like children. By slightly tweaking its storytelling to appeal to the children themselves, they might yet future-proof the company after the TV rights fees era dries up.
WWE is not aiming for 56 year-olds. They draw them, but they're not aiming for them. They do well in cable rankings to retain the 18-49 set, but those numbers have been on the decline for several years.
WWE is controlled by a toddler and made its name appealing to youngsters in the 1980s. They already write a cod-inspirational product with a near-total lack of sophistication that is spurned by grown adults. Why not go all in?
Why not go full hog on just doing kid's wrestling?
Most people think of it as children's TV anyway, only, not that many children are watching. They're not watching because Nikki ASH isn't an inspirational child-friendly character because she's a deluded loser. She doesn't face and overcome great struggles. She just ekes out victories and sells them as if they're great moments in the history of human perseverance.
Scary giants, superheroes, silly slapstick comedy: RAW is in effect a children's TV show as it is. Get rid of the n*nce-bait and the 40 consecutive chair shots, and parents might allow their kids to stay up late and actually watch it.