10 Ways WWE Can Finally Get Their Audience Back
4. Strap Up Big E
Big E rules and is almost universally beloved.
A hyper-entertaining and credible power guy who can veer across earnest fire and charisma-drenched patter seamlessly, he's also a tremendous human being. He should have been WWE's number one babyface years ago plural. At last, it appears that it's finally happening for him.
The idea that Vince McMahon doesn't want a top star is a generous nonsense: he's simply incapable of building one. He is at least incapable of marketing a babyface, anyway, because he's an increasingly befuddled and disconnected figure with grotesque values. He can promote a top heel accordingly, in Roman Reigns, but Roman Reigns desperately requires a long-term babyface to inspire hope that this storyline is going anywhere.
Already, the indications are that the title of this list is in vain. On last week's SmackDown, Baron Corbin stole Big E's Money In The Bank contract, as if Big E's name isn't on the f*cker. Either it's that easy or Baron Corbin is that dumb. Big E can only transcend WWE's trappings so much. All roads lead to Corbin or something like it eventually.
But.
Big E is a fearless - he once buried the dross writing with his burial of the Shining Stars pun - and he has earned Vince's trust.
If there's a remote chance that he has a degree of freedom, à la Daniel Bryan, there's a not insignificant chance that this actually works.