10 Ways WWE Can Improve Its Product In 2017
4. Eliminate Heavily Scripted Promos
Promos are such an important part of WWE today that it's understandable how the company came to scripting nearly every word that comes out of every talent's mouth. Unfortunately, they went overboard with it and now need to scale back... way back.
Thanks to WWE's corporate sponsors and partners, the company does not want to risk talents going off-the-cuff and saying anything deemed inappropriate. With that said, WWE regularly seems to forget the type of business they're in and that speaking in carefully crafted terms is often counterproductive to producing entertaining television. Especially in 2017, nobody talks the way 99% of the main roster does.
Identifying the problem is the first step towards solving it, and in this case, WWE needs to give some creative freedom back to the talent. This is what made Talking Smack so popular before VKM killed it. Some talents already have more liberty than others, but even that is nothing compared to the '80s or '90s when it was the talent's responsibility to create their own verbiage. After all, who knows the character best?