10 Ways WWE Can Make The IC Title White-Hot By WrestleMania 32

9. Let Them Fight

While matches featuring the IC champion have not run nearly as short as the blink-and-their-gone fare reserved for the Divas, WWE Creative would be wise to #GiveTheICTitleAChance. If WWE wish to re-endow the belt with the reputation it once enjoyed as 'the workhorse title', then let the horses work. Slowly, but steadily begin to increase the length of the intercontinental championship matches. Ziggler and Bryan have already been composing mini classics of recent weeks, but it's near impossible to squeeze a five-star match into anything less than fifteen minutes. The belt should be seen as worth putting your body through a hell of a lot of endurance. Make Daniel Bryan run gauntlet matches, two-out of three falls matches, let the wrestlers go twenty minutes bell-to-bell. The more we see competitors leaving every scrape of energy in the ring, the more the champion has to be helped to his feet after yet another endurance test, the longer we see the wrestler fight, the more the championship feels like something fighting for.