10 Ways WWE Can Make The IC Title White-Hot By WrestleMania 32

8. Dangerous Gimmicks

As this point it must seem like I'm trying to kill Daniel Bryan, but the truth is, when was the last time we saw the championship defended in a cage match? Or a last man standing match? One of the most effective aspects of the title's Wrestlemania 31 build was the way every one talked in hushed tones about the match being € a ladder match. Everyone from JBL to Renee Young talking about how, in the history of these matches, bodies have battered, wills have been broken. From a storyline perspective, a wrestler simply wouldn't enter into a match of such dangerous calibre were something important not on the line. While I'm not suggesting the belt becomes the land of the spotmonkey, seeing the Intercontinental title as a prize worth braving steel, torture and myriad muscle-born hardships, only makes it feel more and more desirable.