10 Ways WWE Could Sell More Network Subscriptions

6. VIP Package With Incentives

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WWE.com

The bludgeoning "9.99!" marketing onslaught of 2014 was typical short-term thinking.

WWE successfully implanted the price into our heads to such an extent that any price hike must come with it serious incentives exclusive to those willing to pay a price hysterically synonymous with the service. Raising the price by $/£5 would not represent that antagonistic a gesture, provided we see a return.

Heavily discounted tickets for live events is one such idea. WWE house shows are extortionate in cost - prohibitively so for many, given that the matches are wrestled at Big Cass speed. It's a sound financial strategy, too; the Network sucks money from your account every month, and WWE visits most cities on average just twice per year. It's an incentive for the customer that does not disproportionately cost the company. There are several lapsed fans willing to fork out for the one-off live experience, so a twist on the offer may work also - i.e., a free Network trial included within the price of a live event ticket.

WWE fans suffer from content exhaustion; finding a way to provide them a service with which they are not jaded may entice/dupe them into consuming more content.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!