10 Ways WWE Could Sell More Network Subscriptions
2. Improve Existing Televised Content
It's simple. Too bloody simple, it would seem.
To convince the thinning television audience to fork out extra for the Network and its wafer-thin promise of a conclusion to the events that transpire on television, provoke enthusiasm from that audience. Strip away the unfunny flab smothered over so much of the programming. Add stakes, don't play for laughs. Nobody wants to laugh with Bayley in counselling segments; we're too tired of seeing her laughed at. Don't script your title contenders to climb up ladders - precarious positions - and squabble. Try not to portray the top two babyfaces on RAW as whinging heels and creepy big bathturds.
Put your garbage in a garbage can, people. Not on flagship TV. That cannot be stressed enough.
Moreover, restore the special lustre of the pay-per-views themselves by presenting unique matches each month, easily accomplished by putting an emphatic end to the toxic mandated rematch clause that doubles as an excuse to sh*t out the same stale content for up to and including four straight months, with the attachment of bells, whistles, ladders and cages.
Or, failing that, create a shortcut to that special aura...