10 Ways WWE Fumbled The Network Launch

10. It Requires A Six-Month Commitment

When the WWE Network was finally announced with a confirmed date of the 24th of February, 2014, wrestling fans all over the world were already trying to sign up. With the price of just $9.99 a month for six months, this is a deal a true wrestling fan couldn't pass up. The problem here isn't the price, it is that this is the only payment option. While some people are fine committing to a six-month offer, some people aren't looking for this long of a deal. While I know the WWE is protecting itself from people only purchasing the Network for one month for Wrestlemania, they could have laid out other options. For example, for a commitment of 4 months, it cost $12.99 a month. For a commitment of 3 months, $14.99 a month. For just one month, $29.99. All these options would allow fans to pick what they are most comfortable with in their options. This is just a minor hiccup and I understand the reasoning behind it, it is a hiccup no less. A short payment and commitment option could have brought in a group of fans that this option most likely will not, the casual fan. The hardcore and loving fans of the industry would have bought the Network most likely no matter what. However, they could greatly increase their revenue by offering a shorter option for casual fans and old wrestling fans who haven't watch in a while. These fans are fully committed yet to the Network, but could if they decided to sign up for the Network. Now, they most likely won't even sign up.
 
Posted On: 
Contributor

I am a recent college graduate who loves everything about sports and look to spread my opinions to those who will listen. My passion for the art of pro wrestling has been vast ever since 2011 when C.M. Punk dropped his "Pipebomb" in Las Vegas and hasn't dropped since.