10 Ways WWE Has Dropped The Ball Since WrestleMania 39
8. The World Heavyweight Championship Doesn't Feel As Important As It Should
Seth Rollins has definitely done everything in his power to make his big gold baby feel like the biggest prize Monday Night Raw has to offer.
It's just a shame he's attempting to be the red show's resilient fighting champion at a time when the magnificent GUNTHER is enjoying the longest and arguably the greatest Intercontinental Championship reign of all time.
That's not the only reason why 'The Visionary's belt doesn't feel anywhere near as special and valuable as it should at this precise moment in time, though.
Pretty much presented as a consolation prize in the wake of WrestleMania 39 for all those who couldn't get the job done against the 'The Tribal Chief' over the last few years, it would have been difficult to convince fans this new world title strap was on the level of Roman Reigns' belt even if each and every main event battle over it was an instant classic.
So, the fact many of Rollins' defences haven't been anywhere near as memorable as 'The Ring General's and WWE haven't done the work to present the top title as the equal to the Undisputed Universal Championship - only giving it the PLE main event spot whenever Roman is sat at home with his feet up - have both led to the belt losing its uphill battle up to this point.