It already feels like so long ago, but remember before WWE's stock crash how rosy everything looked? The WWE Network appeared to be a great piece of business and an increased TV rights deal seemed to be on the way. Commercially, everything was going great, leading to a stock high of $31 dollars. Guess what though? WWE was working its investors. The WWE Network in reality was a bigger gamble than the company made it out to be. The McMahon family had made bold predictions of a million subscribers by the end of the year, which were way too optimistic on the actual number of WWE fans in North America. The TV deal hopes were also exaggerated; in reality Raw ended up staying put on USA for little increases. The WWE had made investors and fans marks, getting us to believe the future was bright. When the amount of Network subscribers were eventually released, the truth was outed - only 667,287 people had subscribed. That sent the stock price tumbling from the thirty dollar point to the nine dollar point. All those marks who had bought into 'WWE's bright new future' were left out of pocket.
